7 Red Hot Marketing Principles

Today I've got 7 proven principals created by Claude Hopkins that will transform your marketing and sales.

I've then applied each of his principals to Internet Marketing...

Pay close attention...

1. Let products sell themselves. Offer a demonstration

This could be offering a free chapter of the ebook you're selling. Or it could be a demonstration of your software. If you're offering a video training course, give away 1 video.

2. Make selling a special event. Offer incentives for quick action

Give people a bonus with your product they can only get for a limited time.

3. Build incentive using curiosity

Give people a bonus but don't tell them exactly what it is. Curiosity has a greater pulling factor than a gift.

4. Take the time to capture your best sales messages and bottle it for others to repeat

When you have an advertisement or a webpage that gets you lots of sales. Use it again and again.

5. Never underestimate the power of your headline

This is your ad for your ad and needs no other translation.

6. Test, never guess

Always be testing your web pages that sell something. Look for better positioning of your Ads on the page, test different headlines
on your sales letters and web pages.

7. Never rely on your own judgment to discover what other people want

Find out what your market wants by visiting forums & blogs, use websites like compete .com and alexa .com to find your audience demographics.

Whoever knows their audience the best wins!

So there you have it 7 ways to make more sales.

AllanJames
(the StartBusinessMentor)
http://www.StartBusinessMentor.com

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