Thursday, September 16, 2010

Use this historical SEO change to run for a 30% increase in traffic!

There's no sales pitch in this note. I'm writing to make sure you don't miss the new SEO opportunity:

Looks like optimizing your site for Bing now you run for a 30% increase in traffic!

The hottest SEO news of the last week was Yahoo's total switch to Bing's technology in the US and Canada. Now when a user runs a search on Yahoo, they get exactly the same results as on Bing. And if you rank #1 on Bing, you'll be #1 in Yahoo! as well.

What does it change for you, and why many think optimizing for Bing is a must now?

Firstly, Bing and Yahoo are winning a 31.6% market share in the US, with the total search volume adding up to 5.2 billion searches per month. Looks like a huge source to get new users to your website! And you get a double worth for the effort: optimize your site for one search bigwig - and get #1 rank in two.

Secondly, it's good to know how your rankings changed after this historical switch. Whether you've dropped or gone up in Yahoo, you need to know that - to carve the new optimization strategy.

And third, Bing doesn't rank sites in the same manner as Google, so it's best to optimize different pages for Google and for the Yahoo-Bing tandem.


Did your SEO tools adapt to the change? Time to check!

AllanJames
(the StartBusinessMentor)
http://www.StartBusinessMentor.com


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