Sent to you by Allan via Google Reader:
Before going any further, the first thing we need to do is answer the question: What is search engine optimization? Search engine optimization, known as SEO by those who practice it, is simply the steps it takes to have your web site show up in the results returned by Google, Yahoo and Bing (formerly MSN) whenever people search for something. Once you rank high you will get a lot of clicks and, through them, lots of free website traffic.
So, for instance, if you run a web site about dog training, and you want the search engines to show your web site when people search for “dog training”, there are steps that you need to take in order for that to happen. Just building a web site and putting great information on it will not result in the search engines sending anybody to your site to buy your products or click on your ads.
SEO is not full of “dark secrets” or hidden knowledge, no matter how much the “gurus” hawking overpriced, outdated material want you to think it is. Like any other aspect of business, it’s a skill that can and should be learned. What follows are the steps that you need to take in order for the search engines to take your site seriously enough to send people to your site instead of everybody else’s.
Search Engine Optimization in One Sentence
As I said before, SEO is not complicated. In fact, I’ll tell you how to rank for anything
in Google in one sentence:
Get lots of links to your page whose link text contains the keywords you want to rank for.
So, for instance, if you want to be number one when somebody searches Google for the keywords “porch swings”, get lots and lots of links to your site that contain “porch swings” in the link text. When I say “link text”, I mean the underlined blue text in the link. For instance, if I had a link to my blog, the link text would be “my blog”.
Google sees links from another site to your site as a “vote” for your site to rank for the keywords found in the link text. They see it as an indication that your site is worth visiting in the eyes of the webmaster who chose to link to you. Get lots of “votes” from lots of sites for your chosen search terms and Google figures your site must be valuable and should appear in the results for those keywords.
Of course, there’s a bit more to it than that (which you will discover by downloading the free ebook GeekFreeSEO from HERE), but that’s SEO in a nutshell. Links are king. Get lots of links and you’ll rank well. But before you ever get a single link to your web site, there’s some research that has to be done to make sure you’re efforts to rank for a given set of keywords aren’t wasted.
Grab your free copy of GeekFreeSEO by clicking the link above and start exploding your results by getting your blog posts, articles and offers showing up high in the search engine results. Do it today, it’s time for you to start making money on the web, and SEO is the low cost way to do it.
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